The Education Trust seeks a Communications Manager to help to advance the organization’s ambitious agenda to transform schools for the nation’s most vulnerable youth. Reporting directly to the Director of Communications, the Communications Manager will work alongside Ed Trust’s P-12 research, policy, and practice teams to develop and execute communications activities to further advance the organization’s advocacy goals.
The Education Trust is a national nonprofit that works to close opportunity gaps that disproportionately affect students of color and students from low-income families. Through our research and advocacy, Ed Trust supports efforts that expand excellence and equity in education from preschool through college; increase college access and completion, particularly for historically underserved students; engage diverse communities dedicated to education equity; and increase political and public will to act on equity issues. For additional information on The Education Trust, please visit www.EdTrust.org.
The Communications Manager’s responsibilities include but are not limited to the following:
Strategic Communications Outreach:
- Liaise with communications, P-12, events, and editorial teams to ensure aligned communications strategies and sharing pertinent information across teams to improve internal communications
- Develop cohesive outreach plans to reach the organization’s target audiences for policy papers, events, videos and other advocacy documents/tools
- Work closely with P-12 Directors to understand the various teams’ communications needs
- Serve as project lead on the public release of Ed Trust P-12 materials including:
- conducting a media landscape analysis to understand the environment in which Ed Trust is entering existing conversations
- collaborating with Ed Trust’s broader communication team on editorial, digital, and media strategy
- connecting with Ed Trust’s Partnerships and Engagement team to ensure alignment of public messaging and outreach strategy
- ensuring that key staff are meeting their deadlines to make sure the release is a success
- stewarding P-12 media and public speaking opportunities for president and CEO as well as other staff (e.g. coordinating event logistics, collaborating with research and content teams on background materials in preparation for opportunities)
- Assist Ed Trust’s partners with their communications needs
- Cultivate and create relationships with national and state reporters, editors, bloggers, producers, and columnists
- Serve as the primary contact for media for P-12 press inquiries
- Write media advisories and press releases, marketing materials, web and social media content (as appropriate), and talking points and key messages
- Manage and build out key media and outreach lists in both EveryAction and Cision as well as maintaining a list of VIP reporters.
- Pitch and place stories on educational and social justice issues in which Ed Trust is engaged.
- Explore new communications avenues to promote our advocacy agenda
- Write timely, engaging, and accurate blog posts, and other online content to advance the organization’s policy agenda and mission.
- Conduct fact checks, research current issue landscapes and context, and write and edit timely and thorough materials for members of Ed Trust’s senior leadership team, including speeches, talking points, briefing documents, op-eds, blog posts, etc.
Candidates should enjoy working in a dynamic, results-oriented environment in which expectations are high for both the quality and speed of work. In addition, we are looking for a combination of the following qualifications and experience:
- 5+ years of demonstrated experience in public relations or a related field with demonstrated ability to forge and maintain relationships with journalists. Experience in an education policy or other issue advocacy environment is required.
- Proven experience creating and implementing multifaceted, integrated communications plans;
- Excellent oral and written communications skills. Proven experience drafting media materials and other public documents including press releases, fact sheets, op-eds and talking points;
- The ability to prioritize and multi-task in a demanding, strategic, fast-paced environment;
- The ability to work independently with limited supervision. Flexible, with the ability to routinely juggle multiple competing priorities and work with content teams to meet deadlines.
- Solid follow-through and attention to detail;
- Strong computer skills and experience with public relations management software — such as Cision — is preferred; knowledge of WordPress is a plus;
- An understanding of the role of communications in achieving advocacy goals and policy change;
- At least an undergraduate degree, a graduate degree is preferred; and
- The ability to speak Spanish is a plus.
- Passion for improving the educational experiences and outcomes for low-income students and students of color, and an unwavering belief that these students could be much more successful if schools better served them;
- Self-starter mentality and the ability to work independently;
- A demonstrated commitment to excellence;
- Healthy respect for colleagues;
- Goal-oriented, project-oriented, and achievement-oriented;
- Strong sense of honor and integrity; and
- A warm, personal style with a good sense of humor.
Salary is commensurate with experience and qualifications. The Education Trust offers a comprehensive benefits package.
The Education Trust is an Equal Opportunity Employer and encourages diversity in all facets of the organization’s work.