Communication for Fierce Advocacy: Crafting Effective Messaging to Reach Your Target Audience

Series description: It is so important in the fight for educational equity that the voices and experiences of students and teachers are heard. Whether through writing, speaking, or through social media, it is crucial that we speak out in the face of injustice and not stay silent about the things that matter. We want to hear from educators of color in the classroom on the most pressing issues happening in education and give you an elevated platform to amplify your voice.

That is why EdTrust is hosting a series of monthly “Communications for Fierce Advocacy” trainings aimed to connect educators of color with communications experts to build and amplify teachers’ advocacy voice through various mediums and communications outlets. Such mediums and platforms include opinion pieces including op-eds and blogs, leveraging social media, and how to conquer media interviews around topics that are bubbling up in your state that are also national hot topics.

Monday February 26 (6-7pm ET): Crafting Effective Messaging to Reach Your Target Audience (Download the Presentation)

• Description: Whether speaking to policymakers, reporters, or district leaders, knowing your audience is essential when crafting and relaying your message. Teachers can influence and move people to action when they communicate their message clearly and with urgency. In this session, advocates will learn the elements of what creates an effective message, ways to relay this message to a target audience, and leave with their own advocacy action plan.
• Agenda:
  • Elements of Effective Messaging
  • Targeted Advocacy: Ways Effective Messaging Can Create Change
  • Create Your Own Impact
  • Wrap up and Next Steps Towards Action