Series description: It is so important in the fight for educational equity that the voices and experiences of students and teachers are heard. Whether through writing, speaking, or through social media, it is crucial that we speak out in the face of injustice and not stay silent about the things that matter. We want to hear from educators of color in the classroom on the most pressing issues happening in education and give you an elevated platform to amplify your voice.

That is why EdTrust is hosting a series of monthly “Communications for Fierce Advocacy” trainings aimed to connect educators of color with communications experts to build and amplify teachers’ advocacy voice through various mediums and communications outlets. Such mediums and platforms include opinion pieces including op-eds and blogs, leveraging social media, and how to conquer media interviews around topics that are bubbling up in your state that are also national hot topics.

Session Dates and Descriptions Below

Webinar 1

Op-ed/Blog Writing 101: Your Experiences Power Change

  • Date: Monday January 22, 2024 (6-7pm ET)
  • Description: Teachers’ experiences in the classroom matter when influencing and shaping policies and practices. Op-eds and blogs can serve as an effective tool for advocacy to move people to action. In this session, teacher advocates will learn the foundations of how to write an effective blog and op-ed, hear success stories from advocates who have had their written pieces published, and leave with a drafted brainstorm piece and next steps.
  • Agenda:
    • The Foundations of Blogs & Op-Eds
    • Success Stories: What Makes a Compelling Written Piece
    • Collaborative Brainstorm Session
    • Wrap-up and Next Steps Towards Action
Webinar 2

Crafting Effective Messaging to Reach Your Target Audience

  • Date: Monday February 26, 2024 (6-7pm ET)
  • REGISTER HERE: https://edtrust.zoom.us/meeting/register/tZUqdeGsrD4tGdbmz7q3Mr_xqiScviTCGNtn
  • Description: Whether speaking to policymakers, reporters, or district leaders, knowing your audience is essential when crafting and relaying your message. Teachers can influence and move people to action when they communicate their message clearly and with urgency. In this session, advocates will learn the elements of what creates an effective message, ways to relay this message to a target audience, and leave with their own advocacy action plan.
  • Agenda:
    • Elements of Effective Messaging
    • Targeted Advocacy: Ways Effective Messaging Can Create Change
    • Create Your Own Impact
    • Wrap up and Next Steps Towards Action
Webinar 3

How to Be an Effective Media Spokesperson

  • Date: Monday March 25, 2024 (6-7pm ET)
  • Register Here: https://edtrust.zoom.us/meeting/register/tZEqc-6trT8rG9ET1kRxVM0u-LvJ_bMgooOv 
  • Description: Media is a powerful platform to shape narratives and inform and influence audiences around a certain topic. Teachers are natural spokespeople who can best speak to education issues that are affecting schools and classrooms. In this session, advocates will learn about the different mediums of media interviews, understand what makes a successful interview by hearing from media spokespeople themselves, and engage in a mock interview scenario with a reporter.
  • Agenda:
    • Knowing Your Audience and Platform
    • Spokesperson Panel: What Makes a Successful Interview?
    • Mock Interviews with a Reporter
    • Wrap-up and Next Steps Towards Action
Webinar 4

How to Leverage Your Social Media for Advocacy

  • Date: Monday April 15, 2024 (6-7pm ET)
  • Register Here: https://edtrust.zoom.us/meeting/register/tZYtduqsqj4uHdJ07uVnfh1TBv_SKOL-IYXn
  • Description: Social media is an essential platform and vehicle for digital organizing and advocacy efforts. Teachers can leverage their own personal social media to become outspoken advocates on behalf of students. In this session, teacher advocates will learn about the different platforms’ audiences and potential, hear from fierce advocates themselves who leverage their socials to take action, learn concrete ways to increase their own advocacy efforts, and walk away with clear steps for action.
  • Agenda:
    • What’s the Buzz? Deep Dive into Platforms and Content Impact
    • In Our Own Words: Fierce Advocates on Socials
    • Ways to Increase Engagement and Advocacy
    • Wrap-up and Next Steps Towards Action
Webinar 5

Developing and Leveraging Relationships with Reporters

  • Date: Monday May 20, 2024 (6-7pm ET)
  • Register Here: https://edtrust.zoom.us/meeting/register/tZEtcu2rqD0uEtOJPTmP5ze_viWCHI1fncyC
  • Description: Reporters often need the voices and stories on the ground to inform their reporting or cover a breaking story. Educators have an opportunity to shape media narratives as the people closest to the issues happening in the classroom and how students are affected by the world around them. Developing relationships with reporters is key to ensuring the right voices are amplified and heard. In this session, advocates will learn how to do a media scan of which reporters are in their network, learn how to leverage social media to build relationships, and hear from reporters themselves on the importance of teacher voices in the media.
  • Agenda:
    • Who Is In My Network? Identifying Reporters and Outlets
    • Leveraging Social Media Networks to Build Relationships
    • Your Story Matters! Finding Your Voice & Lane
    • Wrap-up and Next Steps Towards Action